The Talent Boutique
The Talent Boutique is a booking agency founded in 2004 in Paris. Today it represents more than 80 French and international music artists, and belongs to the group Corida / Because Music.
Following our collaboration on the communication of l'Édition festival, the agency entrusted us with the task of completely redesigning its visual identity, its global graphic charter, as well its website.
The idea was to visually reappropriate this structure’s name and specificity: the notion of boutique. To put this idea forward, we created a new logo dealing with the concept of neon, allowing us to both refer to shopping windows and the world of night shows.
We have developed the graphic charter around this concept, including a typography with very marked characters and the creation of colorful backgrounds based on sets of color gradations which are also a reminder of the neon universe.
client : The Talent Boutique