For the launch of our workshop in Paris in 2014, we decided to create promotional materials with a series of photographs related to the theme of athletics.
We therefore make a parallel between the start of a race and the start of our workshop. We display the different stages of the race (and those to come for our workshop) with a colorful artistic direction and a neat aesthetic, in collaboration with photographer Samuel Guigues.
Overall, one poster and five postcards were printed and constituted a promotional mailing that we sent to 250 contacts and specialized media, many of whom relayed information, which increased our visibility online.
client : Projet auto-initié