Signals

Production Type is a French type foundry, imagined and created by Jean-Baptiste Levée. It develops typographic characters available for purchase, as well as made-to-order fonts for private customers (Libération, Renault, LVMH, Vanity Fair...).

To celebrate the foundry's 5th anniversary, Production Type is organizing in 2019 an exhibition dedicated to it in Paris, entitled Signals, which also includes a photographic exhibition by Julien Lelièvre.

We were asked to work on the production of three photographic visuals for the exhibition's communication, and designed a series that illustrates three types of signals: sound (with alarm sirens), radio (with an antenna-related game) and visual (featuring a rotating light).

Photography & art direction : Avant Post
Photography assistant : Pierre Mahieu

2019
client : Production Type