LSM – Campain #2
Open to the public since 2017, La Seine Musicale is a broad-scale complex built on Île Séguin (in Boulogne-Billancourt) that is dedicated to all forms of music. Designed by Japanese architect Shigeru Ban, its building echoes the shape of a ship and contains several concert venues, recording studios, and exhibition spaces, covering a total surface area of over 36,000 m2.
We have designed a second global campaign (print and digital) to promote this venue during the summer in Paris (displayed in transport networks), and on a national scale (tv digital broadcasting and webcasting).
As for the previous campaign, the main idea is to create visuals that highlight the diversity of La Seine Musicale's programming. Ranging from classical musical to hip-hop, or dance, circus and various festivals: how to offer a coherent and attractive image for a variety of audiences?
Our answer is to unite different and even opposite musical styles and types of shows by creating hybrid scenes that combine strong symbols with colorful, living aesthetics.
The typographic work and the use of a wide range of pop-like colors ensure consistency with the previous campaign, to succeed in extending the public’s identification.
Art Direction, Photography and Direction: Avant Post
Production, editing and motion design: Wassup Prop
client : La Seine Musicale