Les Salins 18/19
Les Salins, a national theater of Martigues is a theater created in 1995 which is dedicated to offering a transdisciplinary program.
For the fifth consecutive year, Avant Post designed the seasonal visual and annual programs of the theater with the goal of assuring a maximum visibility; particularly through the highlighting of typography as the main element of creation and the use of extremely bright and contrasting hues.
For the 2018/2019 season, we created half posters which play with the similarity of the words "Saison" and "Salins" to create a double-reading game. This is emphasized by a powerful color contrast and a volume & reflection effect with the addition of gradients. Is it a sky reflecting on the sea horizon, or rollers of rotating machines? The viewer can let his imagination take over to define the meaning of this visual.
client : Théâtre des Salins