Les Salins 17/18
Les Salins, a national theater of Martigues is a theater created in 1995 which is dedicated to offering a transdisciplinary program.
For the 2017/2018 season, the theater told us they wanted to make a clean break from the communication of the previous years (particularly based on photographic creation) while retaining the lively and attractive aspect of the previous posters.
With strong colors, a clear use of typography and dynamic illustrations, we offer a radical shift in the way les Salins addresses its audience. The theme is twofold: on the one hand, there is a clear reference to the geographical basis of the theater (with the mistral that blows there all year round), and on the other hand the elements specific to the backstage, (the curtain, the ladder, the leaves).
We also developed the new theater's website, based on the visual identity and graphic charter that we set in 2014.
Web development: We Have Sun
client : Théâtre des Salins