Joke Food is a self-initiated project in which we subverted the codes of culinary photography. Each image features an incongruous association resulting from a play on words that the spectator must decipher to understand the trick behind the recipe.
After honing in on the concept and series of images to be designed, we asked Samuel Guigues (photography) and Marion Guillemard (culinary styling) to carry out the whole project under our artistic direction. Le Skate Hâché, les Tomettes Mozza and Hot Gode were put out in postcard and poster format.
client : Self-initiated project